The Rebrand - Polished and Raw
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The Rebrand

Born out of a passion to help women all over the world, I began to realise that the brand Crystals New Zealand was no longer serving the community of women I had come to know and love.

I wanted to remove the stigma surrounding crystals and strip it back to something timeless that personified both crystals and a need for authenticity and openness.

After a number of sleepless nights and ton of soul searching, I finally came up with a new name that epitomized the essence of what I wanted to offer.

Polished refers to the beauty of crystals coupled with the elegance of today’s modern woman.
Raw refers to the authenticity and openness that comes from removing the layers we often stow upon ourselves.

There are also two essential types of crystals – polished: (spheres, points, tumble stones, etc), and then raw; (clusters and roughs).
Polished and Raw embodies the beauty of crystals and the women around us, with a reminder to be authentic and true to ourselves.

– Kylie x

JOIN THE CRYSTAL SQUAD

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JOIN THE CRYSTAL SQUAD

TO RECEIVE 10% OFF YOUR FIRST ORDER